Media can be looked at as a persuasive tool used to strengthen different belief systems that society holds valuable. It can easily be used as a tool because it engulfs the major majority of this country. Television, radio, newspapers, and billboards are all examples of media outlets that are affective in communicating to the country. These outlets can change viewer perceptions either consciously but most of the time subconsciously. Gender issues have been important and highly debated for centuries now. Masculintiy has always been dominant over femininity. Though women have made major strides in earning respect, they are still looked at as inferior to men. One reason this is still the case is because of the power that sport media coverage has on society. “Many authors have argued that sport has been used to uphold a gender order in society in which men occupy positions of power and traditional notions of masculinity are more cherished than femininity…A considerable body......

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Title: Sports Media
Approximate Word Count: 599
Approximate Pages: 3 (250 words per double-spaced page)

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