Marketing Plan
for
[pic]
By:

CAROLIEN NJOTO MEW2008559017
SIRAYA HONGSYOK
ABUSAR RAHMATI
Moo
Yodhanto Suryanegoro MEW2008559009
Marketing Management
Business School
UIBE
1. 0 Executive Summary

2.0 Situation Analysis
Vichy’s current sun care protection line, Capital Soleil, is positioned as advanced sun protection for women, men and children. The daily use of sun care protection products is proven to prevent sun damage and skin cancers. There is, however, still a serious lack of sun care protection products utilized by both the teenage and young adult market even in the most obvious situations such on the beach and extended outdoor exposure. Outdoor and beach activities continue to become a larger part of teenage and young adult’s lives and their skin is exposed to more dangerous UV rays.

L’Oréal wants to enter Beijing’s market with Vichy’s sun care protection line, Capital Soleil. The product line of Capital Soleil consists of many different types of......

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Title: Vichy
Approximate Word Count: 5339
Approximate Pages: 22 (250 words per double-spaced page)

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