Cultural Differences in Marketing and Advertising

In class, we were asked to think about how marketing and advertising is affected by cultural differences. Firstly I would like to outline what I think marketing is; to me marketing is the act of doing a series of actions to make a product look attractive to one or more targeted audiences so that they will go out and purchase the product. This being said, it is clear that different audiences will be appealed by different things, especially if these audiences happen to be in different countries.
Having only lived in Belgium and France, I can’t really speak from experience and say that I’ve seen how cultural differences affect marketing and advertising seeing as these two countries are very close to each other geographically as well as culturally. However I can speak more broadly about this topic.
The first thing which I believe affects marketing and advertising is language. Language is one of the main things you notice when......

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Title: Cultural Differences In Marketing And Advertising
Approximate Word Count: 432
Approximate Pages: 2 (250 words per double-spaced page)

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