Strategic analysis of General Motor

Upon your request, I have prepared the enclosed report on the effect of external environmental changes on General Motor’s strategy. The content of the report includes an evaluation of General Motors current overall strategy and recommended reaction for the President’s newly imposed policy.

Saab is a product differentiator with specific target customer groups.

Safety-oriented, high-quality, environmental-friendly, Saab has its unique value proposition. Unlike brands like Chevrolet which is known for a broad range of products, smaller brands like Saab focus on specialized market instead. On its website, Saab emphasizes how the turbo-charged technology is “reliable, durable and exhaust-driven”[i], which makes it different from other brands. It has a mid-high price range among competitors. That’s probably why Saab has competitors like BMW, Volvo and Mercedes. Customers for Saab cars are people who care more about the car’s safety......

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Title: Gm Strategy Analysis
Approximate Word Count: 859
Approximate Pages: 4 (250 words per double-spaced page)

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