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The Pharmaceutical Industry: Key success factors High profit after launching the product: Before a pharmaceutical company establishes a new product it takes them a lot time and work. The whole project, from the beginning until the end, where the medicine can be launched can last about 12 years. But once the drug is on marked the producing company has very high margins. On average, a Blockbuster drug is for about eight years on the marked and each year it has revenues in the range of one billion US$. That means, that the producing company has with one Blockbuster drug in eight years about eight billion US$. High demand: There is not only a demand for all kind of drugs, there is a strong need for some of them. Another very important reason is the fact, that in some countries, the healthy system is passed into private hands. That turns the medical health care to a luxury good. People with less money, stay in the normal public insurance system. Those who have a higher......
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Title: Pharmaceutical Industry - Key Success Factors
Approximate Word Count: 606
Approximate Pages: 3 (250 words per double-spaced page)
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