Running Head: B2B vs. B2C Marketing

“B2B vs. B2C Marketing“
EBUS 400 - Wk 2
January 2, 2008
University of Phoenix

B2B v. B2C Marketing
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether you are marketing to consumers or marketing to businesses, you are still just marketing to people.While the ultimate goal of both B2C and B2B marketing is to create a sale, the goal of B2B search engine optimization couldn't be more different than its B2C counterpart. SEO's goal in the B2C environment is usually to generate an online sale in a single visit. Ideally, searchers find a high-ranking site in the search engine results and navigate quickly from the landing page through a prescribed channel, ultimately through the shopping cart and checkout process. (Searchnewz 2007)
This, however, is unrealistic for most business-to-business marketers, whose products and services are generally......

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Title: B2b Vs. B2c Marketing
Approximate Word Count: 838
Approximate Pages: 4 (250 words per double-spaced page)

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