The Company
Blockbuster, Inc. is a company that is a leader in video, disk rental. The company has about 27 percent of the U.S. market share; it operates about 6,500 video stores, providing service to more than 87 million customers in the U.S. alone, and 25 other nations. The company maintains a database of over 43 million households with Blockbuster memberships all used to help customers select movies.
Blockbuster origins date back to 1985, when the first Blockbuster store was open in Dallas. Currently Blockbuster is a world-class company operating with thousands of locations and billions of dollars in revenue. Throughout this paper, the database management of Blockbuster will be explained – from customer database, to marketing database.

Blockbuster Database Management
Blockbuster database system was specially developed for the company. Due to the fact of Blockbuster customer’s data growth collected at each location, Blockbuster implemented database segmentation that......

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Title: Sdasds
Approximate Word Count: 299
Approximate Pages: 2 (250 words per double-spaced page)

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