A brand ambassador is a celebrity or an attractive or interesting person that is used to help advertise a product or service.
A company achieves some clear-cut goals by using a brand ambassador. It works out in building brand loyalty, as the consumer may have interest on that particular celebrity. So when he or she would see that celebrity on an advertisement, then that person could get motivated to use that product or service, as his or her favorite person is involved
Pepsico India Holdings (Frito-Lay Division) has announced Kareena Kapoor as the new brand ambassador for its snack food products. Kareena shall join the elite list of Saif Ali Khan, Juhi Chawla and MS Dhoni as brand ambassadors for Pepsico's snack food products.

The brand ambassador in many ways is meant to do different things for brands at different times in their brand life cycles. While Lux uses endorsers who are reigning actresses of the day, every endorser gives the brand back its key proposition of `the......

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Title: Research Paper
Approximate Word Count: 1207
Approximate Pages: 5 (250 words per double-spaced page)

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