General Motors (GM) has been a leader in the auto industry which over the past few decades has continued to lose market share to foreign competition. The current weak U.S. economy combined with rising fuel prices and increased political pressures regarding global warming, presents several challenges to GM and the entire auto industry. These current challenges provide exciting opportunities for the auto company who can quickly develop and produce alternative fueled vehicles. The global auto industry will continue to grow with 80% of the global auto industry's growth from now until 2012 is expected to come from emerging markets. However, for GM to succeed they will need to address several internal issues regarding legacy costs, unions, and the development of a wide range of alternative vehicles that consumers deem are "must have” vehicles.
Looking to the future GM has a global presence in these critical emerging markets, and have the knowledge and expertise in alternative......

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Title: Motor
Approximate Word Count: 463
Approximate Pages: 2 (250 words per double-spaced page)

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