Defining Marketing
“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders” (Kotler, P., n.d.). Philip Kotler was able to recognize the basis of marketing outside of the advertising of the product. My own perception of marketing falls into the category of advertising. I believe that marketing, simply defined, is promoting a product to the consumer in a way that would make that consumer want to buy the product. Although advertising is a strong part of marketing, the quote by Kotler makes a good point; in order for a product to be sold successfully the product must be of value or desire to the customer.
In the pursuit of the actual definition of marketing, the internet provides a definition through dictionary.com. “1. The act of buying or selling in a market.......

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Title: Defining Marketing
Approximate Word Count: 806
Approximate Pages: 4 (250 words per double-spaced page)

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