From: Sam Cowan, Controller

To: Maxine D’Amour, , Owner

Re: Maxine Fashions Limited strategic plan

Executive summary
Maxine Fashions Limited(MFL)has in operation since 2003. It has 2 upscale stores, 4 regular stores and 2 clearance stores. MFL has experienced quick sale growth in the first two years of starting business and next 3 years stable sales position, however in spite of the overall industry 10% growth, MFL showed decrease sales and net profit margin in 2008. Bank require MFL to maintain net profit margin rate at lease of 6 to get finance. As the owner, Maxine, would like to expand MFL into other cities, the current MFL operation needs to be reviewed and change has to make to improve the net profit margin rate.

In this report, current situation scan was provided and alternative options were analyzed. Leasing new point-of-sale system and closing clearance stores were recommended. A net profit margin rate of 7.5 can be achieved based on the above recommendation.......

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Title: Mfl
Approximate Word Count: 1582
Approximate Pages: 7 (250 words per double-spaced page)

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