Kiichiro Toyoda (豊田喜一郎 'Toyoda Kiichirō', June 11, 1894 – March 27, 1952) was a Japanese entreprenuer and the son of Toyoda Loom Works founder Sakichi Toyoda. He made the decision for Toyoda Loom Works to branch into automobiles, considered a risky business at the time. Shortly before Sakichi Toyoda died, he encouraged his son to follow his dream and pursue automobile manufacturing — Kiichiro created what eventually became Toyota Motor Corporation.
He resigned from the company in 1948 due to flagging sales and profitability, passing away four years later. In 1957, his cousin and confidant Eiji Toyoda would become head of Toyota Motor Corporation, overseeing its successful expansion worldwide and the launch of Japan's most prominent luxury vehicle brand, Lexus.
Eiji Toyoda (豊田英二 Toyoda Eiji) born 12 September 1913 near Nagoya in Japan, is a prominent Japanese industrialist, who was largely responsible for bringing Toyota Motor Corporation to profitability and......

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Title: Kiichiro Toyoda
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Approximate Pages: 3 (250 words per double-spaced page)

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