Dr. John S. Pemberton

(Inventor of Coca-Cola)

Introduction
1.1 Marketing communication program:
Marketing communication are the means by which firms attempt to inform, persuade and remind consumers directly or indirectly about 5the products and brands that they sell. Marketing communications allows companies to link there brands to other people places events brands experiences feelings and things.
The reason for conducting this research is to know their communications through these platforms: advertising, sales promotion, events, public relations, personal selling and direct marketing.
1.2: according to our research we found that from the very beginning coca cola maintains its level and image at peak even though crisis came due to entrance of competitors they very immediately sustain there image. The reason which motivates us towards this research is that its one of the most popular brand and their strong marketing communication which leads them to success since the day it......

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Title: Naveed
Approximate Word Count: 9265
Approximate Pages: 38 (250 words per double-spaced page)

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