Agriculture Business Strategies
Revised January 2008 Agdex 846-1
Developing a Promotional Plan
You are proud of your butter tarts and cookies. You have worked hard on product development to get the taste, texture and appearance that your customers want. Now you want to let more people know about your great product. You want your sales to increase. Creating an image and developing a promotional package are ways to show customers you mean business. This fact sheet discusses how to create a product image and incorporate this image into a promotion package. A good promotional plan for your product helps you focus on your market, streamlines your advertising activities and ensures that a consistent, high quality image is portrayed and maintained. You have heard many times that marketing your product is the key to success in your business. Ask yourself, why would a customer want to buy my product? How do you see the customer using this product? Is it convenient? Does it taste great? Is......

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Title: Butbhat
Approximate Word Count: 2138
Approximate Pages: 9 (250 words per double-spaced page)

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