Course: International Business Management

Activity: Case Study

Student: Melton Morrison, Ysela Logan

Company: PUMA

Pumas Location: Würzburger Strasse 13, D-91074 Herzogenaurach, Germany

Historical Back Drop:

|YEAR |EVENT |
|1924: |Rudolf and Adolf Dassler incorporate their first shoe company. |
|1948: |Rudolf Dassler sets up his own company Puma Schuhfabrik Rudolf Dassler. |
|1950: |Puma had established export ties to the United States, |
|1959: |Rudolf Dassler's wife and two sons become part owners of the Puma Sportschuhfabriken Rudolf Dassler KG. |
|1962: |Puma shoes are shipped to almost 100 countries.......

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Title: Puma Company Case Study
Approximate Word Count: 1746
Approximate Pages: 7 (250 words per double-spaced page)

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