CHAPTER THREE

METHODOLOGY

3.0 INTRODUCTION

This section elaborates on what type of data was collected and used, the sources and methods of data collection as well as how data collected was analyzed.

3.1 STUDY DESIGN

A descriptive study was done by using both quantitative and qualitative tools. Available evidence suggests that not much has been done to specifically assess the Company’s positioning strategies vis-à-vis its achieved competitive advantage.

3.2 DATA COLLECTION TECHNIQUES AND TOOLS

Data was collected from existing literature relevant to the research. As well, researcher designed and used self-administered questionnaire and interview guide to collect primary data from respondents.

3.3 TYPES OF DATA COLLECTED

Both primary and secondary data were collected during the study.

3.3.1 PRIMARY DATA

Primary data was collected from regional executives of the company, some staff of the marketing department, sales representatives and some customers.......

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Title: Competitive Advantage Of Sic Ghana
Approximate Word Count: 393
Approximate Pages: 2 (250 words per double-spaced page)

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