Final Assignment in Public Relations and Advertising Course
Cigarette Advertising:
Ethical Aspect

December 2008
Thessaloniki, Greece
Abstract
The aim of the final assignment is to analyze the issue of cigarette advertising from the ethical point of view. The evidence examined basically tells about the unsuccessful restrictions of cigarette advertising. Relevant theories are applied, such as Consequentialism and Elaboration Likelihood model to make a more explicit research of the topic. The analysis part combines theory, cases, author’s opinion and values and tries to provide an objective viewpoint from two perspectives: advertising and users/non-users of cigarettes, and advertising and producers/distributors and cigarettes.
Table of Contents

Introduction 4
Chapter 1. Cigarette advertising 5
Insights on current practices in the sphere of cigarette advertising are provided in the chapter. Past and present bans and requirements on cigarette advertising......

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Title: Cigarette Advertising: Ethical Aspect
Approximate Word Count: 4803
Approximate Pages: 20 (250 words per double-spaced page)

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