A pest analysis is simply a way of analyzing characteristics of the acronym PEST: political, economical, social and technological aspects of a certain environment. It is important to conduct an airline pest analysis in today's world because there are so many different considerations to take note of.
In today's business world, political factors can influence the way in which a business works. If an airline is incorporated within a country with a harsh political climate then politics plays a large role in determining the scope of business the company can handle. For instance, airlines that fly to the Middle East have to consider potential dangers of doing business in a potentially hostile climate.
In terms of economic data, a pest analysis of an airline is beneficial to determine whether or not economic goals are being met. Other things that can be determined from this analysis include budget limits, rate of inflation, salary structure, equipment maintenance, and how business......

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Title: Pest Analysis
Approximate Word Count: 315
Approximate Pages: 2 (250 words per double-spaced page)

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