As spotted over on marketing blog MarkLives.com. This has to my favourite piece of marketing from a fashion brand for the year. We’ve featured Love Jozi a couple of times - big fans. The brand recently launched a spin-off label called Luv Jozi made to look like a cheap Chinese rip-off of the original - supported with a great photo shoot and website. It seems like a lot of Love Jozi fans were take in and even leapt to the brands defence. This is the first I’ve heard of a brand faking itself. Genius.

They must have been giggling into their cornflakes for weeks.

I’m loving the photos from the ghd photo booth at the Durban and Joburg style lounges. Based roughly on the Helmut Newton’s Newton Machine its a way of shooting self portraits. You just look into the mirror - pose and click the remote control. The last stop for the ghd style lounge is Cape Town next Friday but if you want to apply do it by tomorrow here. Respect to Simon Deiner and Chrisna De Bruyn for setting it......

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Title: Sc
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