The Internet has emerged as a cost-effective way of doing business especially in the service sector. Its impact is felt across services although the intensity of impact varies from service to service. In this article, a two dimensional framework is proposed to classify services into distinct groups. It has been developed using non-metric discreet attributes and contains examples of services that fall under different groups. Strategic characteristics of services, whether they are amenable to digitisation have also been discussed. The framework and illustrations will help planners decide how the Internet can be effectively used in enhancing a service business. According the authors, entry of the Internet in the service business is an irreversible
phenomenon. Use of the Internet as a tool for doing business in the service sector will grow rapidly as such, and with the increasing contribution of the service sector to the GDP of a country.

The 21st century heralds the creation of......

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Title: E-Retail
Approximate Word Count: 4079
Approximate Pages: 17 (250 words per double-spaced page)

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