Lesson 1:
Tutorial Question 3:

Explain the stages that are typically taken by a firm moving from a domestic business to an international?

Domestic Marketing: involves the company manipulating a series of controllable variables such as price, advertising, distribution and the product in a largely uncontrollable external environment that is made up of different economic structures, competitors, cultural values and legal infrastructure within specific political or geographic country boundaries:

International Marketing: Involves operating across a number of foreign country markets in which not only do the uncontrollable variables differ significantly between one market and another, but the controllable factors in the form of cost and price structures, opportunities for advertising and distributive infrastructure are also likely to differ significantly. It is these sorts of differences that lead to the complexities of international marketing.

The key difference between......

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Title: International Marketing
Approximate Word Count: 928
Approximate Pages: 4 (250 words per double-spaced page)

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