INTRODUCTION

Customer satisfaction surveys are important tools for measuring the success or forecasting the future of a product or service. They often predict or explain sales trends, and can give clear information on what changes will improve the bottom line. Customer satisfaction is essential to the survival of any business. Its basic aim is to find out whether customers are satisfied? The best way to find out whether customers are satisfied is to ask them.

When To Conduct A Customer Satisfaction Survey

The best time to conduct a customer satisfaction survey is when the experience is fresh in their minds. If you wait to conduct a survey, the customer's response may be less accurate. He may have forgotten some of the details. She may answer about a later event or may color the answers because of confusion with other visits.

Type of satisfaction to be measured

There are two types of satisfaction surveys, transactional and image-based.
Transactional satisfaction.......

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Title: Customer Satisfaction Survey
Approximate Word Count: 1148
Approximate Pages: 5 (250 words per double-spaced page)

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