Proposal. How Does Branding Affect Consumers’ Purchasing Decisions?
1. Introduction
Branding is an important element in business. Without a brand, customers have to explain to the sellers in detail about the products that they want, while sellers may be confused or give the wrong products to the customers. Therefore, it can be assumed that brand acts as a sign, name or symbol for the products and services. The main aim of the brand is to identify the products or services of a seller or groups of sellers and differentiate an offering of a seller from that of its rivals (Kotler, 2003).

In recent years, brand played a significant part in the market as the marketers added value to the brand to make it more preferable compared to other brands in the same market segment. This is particularly true in the fashion market. For example, when premium leather handbags are mentioned, most people will think of Louis Vuitton. When thinking of buying a scarf, most customers will think of......

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Title: How Branding Affects Consumer Purchasing Research Proposal
Approximate Word Count: 1592
Approximate Pages: 7 (250 words per double-spaced page)

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