AMITY BUSINESS SCHOOL

---------AMITY UNIVERSITY---------

[pic]

REPORT

ON

VODAFONE
(PROJECT A)

CONTENTS

1. Vodafone Essar Limited…………………………..3

2. Vodafone Logo…………………………………… 4

3. Change In Logo………………………………....... 5

4. Change In Brand Name…………………………. 6

5. Change In Punch line……………………………. 7

6. Change In Phrase……………………………....... 8

7. Change In Packaging……………………………. 9

8. Change In Colour………………………………. 10

9. Change In Campaign…………………………... 11

10. Change In Jingle……………………………...... 13

11. Change in Brand Ambassador…………........... 14

VODAFONE ESSAR LIMITED

Introduction

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison......

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Title: Vodafone
Approximate Word Count: 1104
Approximate Pages: 5 (250 words per double-spaced page)

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