Promoting alcohol on TV.

There are different types of advertisement for alcohol.
There is the exclusive stuff like Hennessey, Champaign or good old vines, that canvass costumers of the higher classes that are able to pay the expensive prices.
Their message in advertisement is lifestyle, exclusivity, status. With their kind of advertisement they can raise the prices to make a great profit.

Another is the traditional stuff like Jack Daniels, Liqueur or some sorts of bear. They advertise with their long tradition and the knowledge that result from that. They want to say that they must be good otherwise they weren’t still selling their product and that even our grandparents and parents do drink their product.

And there is the party stuff like Smirnoff Ice, Bacardi Breezer, Martini and all these mixed drinks you can find at the dance clubs.
The communicated messages in advertisements for that kind of alcohol like
- social acceptance
- friendship
- fun
-......

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Title: Promoting Alcohol On Tv
Approximate Word Count: 458
Approximate Pages: 2 (250 words per double-spaced page)

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