SOUTHWEST AIRLINES’ ORGANIZATIONAL CULTURE
"Culture is the glue that holds our organization together. It encompasses beliefs, expectations, norms, rituals, communication patterns, symbols, heroes, and reward structures. Culture is not about magic formulas and secret plans; it is a combination of a thousand things."
-Herbert D. Kelleher, Co-Founder and Chairman, Southwest Airlines.
TESTING TIMES
After the September 11, 2001 terrorist attacks, Southwest Airlines (Southwest) and the entire airline industry in the US faced devastating losses. Major airlines rushed to the US Congress for relief in the form of federal assistance. The industry was allocated $15 billion; a part of the relief came as outright grants to cover the losses of operating revenue following the shut down of the industry by federal order, while the rest was in the form of loan guarantees.
However, this assistance was not enough to pull the industry out of its heavy losses. It continued to lose billions of......

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Title: Southwest Airlines
Approximate Word Count: 4495
Approximate Pages: 18 (250 words per double-spaced page)

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