(i) Environmental Analysis – External Opportunities and Threats
The demographic, economic and the socio-cultural segments would be the most relevant segments to Whole Foods Market. These segments have a direct impact on the profitability, sustainability and survivability of Whole Foods Market, and the organic food industry. The relevance of the demographic segment stems from the fact that the age structure, income distribution and population size are important factors which will influence the demand for organic products. The economic segment is relevant, as an affluent population will continue to drive and sustain demand for organic products. The socio-cultural segment is another relevant segment, where attitudes about quality of life, workforce diversity and concerns about the environment will cause a shift in diet and lifestyle preferences.

This section explains the conditions in the organic food industry that will Whole Foods with opportunities. The aging Baby Boomer......

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Title: Whole Foods Market
Approximate Word Count: 1305
Approximate Pages: 6 (250 words per double-spaced page)

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