Case 3: The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio.

I. Statement of the Problem

• Declining profit returns of XM and Sirius Satellite Radio Stations.
• Declining no. of subscriber.

II. Objective

• To produce attractive profit return on invested capital.
• To attract people to continuously subscribe and patronize radio stations.

III. Strategic Elements

• Many radio stations were investing in equipment to begin broadcasting high definition digital radio programs.
• Expanding the range of music played on the air, improving ad copy and experimenting with new formats in order to provide more entertaining listening and better complete with satellite radio.

XM Satellite Radio Station

• XM radio employed a subscription based business model.
• Program offerings:

✓ 5 commercial music channels
✓ 37 news/ talk/ commentary channels
✓ 38 sports......

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Title: An Industry Study
Approximate Word Count: 705
Approximate Pages: 3 (250 words per double-spaced page)

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