1.0 Introduction
The objective of this report is to present the case study of e-commerce that related to the airline industry especially low cost carrier. The specified airline to be focused in this discussion is AirAsia. Mr. Tony Fernandes who had bought over AirAsia with the company value of so called “one dollar RM” established AirAsia in 2001. At that time, he expected AirAsia to carry nearly twenty millions passengers within the next five years. The company strategy is to provide a convenient service to people in order to make travelling using air flight much easier and most important is with affordable fares.
The scope of this report will include the following topics:
1. SWOT analysis on AirAsia focusing on e-commerce application using Porter’s Value chain.
2. PEST analysis to explain how has e-commerce has given AirAsia its competitive edge.
3. What is Mobile Commerce (M-Commerce) including the differences between M-commerce and e-commerce.
4. Explanation on......

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Title: Proton Car Maker Malaysia Case Study
Approximate Word Count: 1141
Approximate Pages: 5 (250 words per double-spaced page)

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