Dissertation Report

On

Growth Strategies
Of
LG Electronics (India)

Submitted By

P Hari Krishnan
Roll no: 41109
MBA (IB) - Marketing

for the partial fulfilment of

MBA-IB (2007-09)
SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS
PUNE

Executive Summary

The first of the 3 part dissertation series on “Growth Strategies of LG Electronics India” presents a picture of the consumer durables industry in India. The consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. The consumer durables industry can be broadly classified into two segments: Consumer Electronics and Consumer Appliances. Consumer Appliances can be further categorised into Brown Goods and White Goods. The study plays a significant role in understanding the reasons for LG’s entry into India, its marketing strategies, growth strategies and finally, reasons why it is the No 1 brand in India......

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Title: Indian Consumer Durable Industry
Approximate Word Count: 7532
Approximate Pages: 31 (250 words per double-spaced page)

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