EXECUTIVE SUMMARY

A novitiate of Toyota, today DENSO has become a protégé of its progenitor. It was envisaged as a company to supply automotive parts primarily to Toyota; but its proficiency soon attracted a lucrative global market.

By following stringent quality standards, initially laid down by Toyota, DENSO has emerged as a flag bearer in the automotive parts industry having certifications such as ISO9001 and QS9000 under the belt. The global automaker market demands ISO9001 and QS9000 quality standards to provide requirements and measurables, events that can be quantified and specific measures that can be used to describe those events. It would be profitable for DENSO to adopt a Material Requirement Planning system of delivery of products because of certain inherent advantages that the system has over kanban which is presently being employed at Toyota. Since the quantum of automotive product shipments from DENSO to Toyota is gargantuan, it would be strategically prudent......

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Title: Master Of International Business
Approximate Word Count: 298
Approximate Pages: 2 (250 words per double-spaced page)

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