1. Analysis of problem areas:
Nike Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $16 billion USD in 2007 (SEC, 2008). In reflective strategies, Nike identifies that great brand must present its both rational benefits and emotional benefits. Rational benefits are product’s features, pricing as well as sales promotion. Great brand, on the other hand, works more on emotions in which social responsibility is shown. Therefore, Promotion is always Nike’s key marketing tool.
1.1 Problem definition:
1.1.1 Characteristics of market problems:
Nike and the athletic shoes industry have evolved into one of the most competitive market recent years. However, Nike’s analysts believe that athletic shoe sales will slow down over the next few years. The slow down will come with the changes in the consumer fashion trends, in buying power and in severe competition with emerging sportswear brands.......

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Title: Nike Strategic Aanlysis
Approximate Word Count: 2434
Approximate Pages: 10 (250 words per double-spaced page)

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