SURVIVAL OF THE FITTEST: AN AMERICAN AUTO INDUSTRY TALE

Survival of the Fittest: An American Auto Industry Tale

Jeff Burgner

Axia College

Abstract

Detroit’s “big three” are on life-support and about to become part of American history. Congress has given them a life-line and an ultimatum to change the way they do business or don’t come knocking on their door again asking for another handout. While past monetary and fiscal policies may have played a role in their demise, the fact remains that for years the automakers have failed to pay attention to the influences of the market. Consumers want vehicles that are environmentally safe, fuel efficient, and reasonably priced. Detroit must pick up the pieces and rebuild their industry from the ground up, or suffer extinction in an industry where only the strong survive.

Survival of the Fittest: An American Auto Industry Tale

The term “survival of the fittest” was a 19th century reference to natural selection......

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Title: Survival Of The Fittest: An American Auto Industry Tale
Approximate Word Count: 2923
Approximate Pages: 12 (250 words per double-spaced page)

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