Discuss the principles of marketing and how to develop an understanding of the background, current state, and future potential of E-Marketing. A concept of theory related to the philosophies and the marketing role should be applied.

Definition of marketing

Marketing is a process of developing, pricing, promoting and distributing goods, services and also ideas to satisfy the needs and wants of consumers. This process is done by either an individual or an organization to obtain what they need and want by creating and exchanging products and value with others. Marketing is also concerning on developing and retaining customer relationship in order to give mutual benefit to both; marketers and customers.

E-marketing Background

Marketing has started with the production era, that is before any technology had been influenced the traditional marketing. Most activities are more to the production oriented; producing quality products rather than sales. This era was focused on the......

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Title: E-Marketing
Approximate Word Count: 750
Approximate Pages: 3 (250 words per double-spaced page)

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