Kodak is facing an issue of low number of hits on their website. They also noticed that the frequency of younger individuals (between the ages 15-40) visiting their website was low. We have come up with our three suggestions on how it can improve the number of people visiting their site. Kodak Youth Campaign – Offer Special Promotion to University Students Product & Positioning We suggest running Kodak Youth Campaign and targeting Universities by offering university students special price when they print or shop on Kodak’s website as a way to penetrate the younger generation market. We feel that pricing discrimination strategy is a helpful way in attracting new segment of customers, especially the more price sensitive customers like university students. We believe that this strategy will not only help Kodak to achieve the objective of increasing Gen X and Gen Y users to use the website, but also generating greater sales revenue and raising brand awareness in the younger......

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Title: Kodak
Approximate Word Count: 1375
Approximate Pages: 6 (250 words per double-spaced page)

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