"Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."(Bovee, 1992, p. 7)

广告英语术语----综合用语 （摘录）
行为广告
action advertising

实际消费者
actual consumer

广告
advertising

农业广告
agricultural advertising

作者
author

自传式讯息
autobiographical message

知晓广告
awareness advertising

品牌术
branding

工商广告
business advertising

企业对企业广告
business-to-business advertising

渠道
channel

辅助材料
collateral materials

消费者广告
consumer advertising

消费者
consumer

译码
decode

直接反应广告
direct-response advertising

戏剧式讯息
drama message

编码
encode

农场广告
farm advertising

反馈
feedback
全球性广告
global advertising

商品
goods......

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Title: Adidas History
Approximate Word Count: 965
Approximate Pages: 4 (250 words per double-spaced page)

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