Table of Contents

Affirmation 2

1.0 Introduction: 3
1.1 Definitions: 5

2.0 Literature Review 7
2.1 Why companies go global 7
2.1.1 Clustering 8
2.2 SME Approaches to Internationalisation 9
2.2.1 Imports/Exports: 10
2.2.2 Foreign Direct Investment: 10
2.2.3 Strategic Alliances/Joint Ventures: 10
2.3 Market Entry 11
2.4 Exporting 11
2.5 Licensing 12

3.0 Background Theory 12
3.1 What is Planning and why is it important 12
3.2 Long Term Planning 13
3.3 5 P’s of strategy (Mintzberg and Quinn, 1996) 14
3.4 Internationalisation Theory 15
3.5 Stages of Internationalisation and SMEs 15

4.0 Internationalisation Risks and Challenges 16
4.1 Barriers to exporting 18

5.0 Managerial significance of Strategic Planning 19
5.1 Recommendations 20

References: 21

Affirmation

We solemnly, sincerely and truly declare and affirm that the following report is all our own work and that all external sources have been referenced......

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Title: Strategic Planning In Sme's
Approximate Word Count: 5065
Approximate Pages: 21 (250 words per double-spaced page)

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