Nike i2 failure: strategic or tactical
Nike the world leader in sports apparel manufacturer with a market share of 32 percent and market cap at $20billion decided to implement i2 demand planning engine to manage its supply chain at a cost of $400million. It was supposed to help Nike with its supply chain and to reduce the lead time for the manufacturing of sneakers from nine months down to six. The i2 system worked on the principle of using the data from the previous sales figures and predicting the productions numbers for the future.
The i2 system failed and resulted in duplication and missing orders. The consequence was a loss of around $100million and drop in the stock prices by 20 percent. This case study analyses various factors which resulted in this situation and highlights how Nike dealt with the problem and moved ahead with its plan to implement supply chain project
1. What characteristics about Nike contributed to their troubles with i2 becoming nothing more than a......

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Title: Nike
Approximate Word Count: 2095
Approximate Pages: 9 (250 words per double-spaced page)

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