|About e-Choupal |[pic] |

|ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient |
|supply chain aimed at delivering value to its customers around the world on a sustainable basis. |
| |
|The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, |
|characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. |
|......

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Title: Rural Marketing
Approximate Word Count: 3734
Approximate Pages: 15 (250 words per double-spaced page)

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