This management project is submitted in partial

Fulfillment of the requirements for the

Bachelor of business administration
Degree at

Integrated institute for learning management (IILM)
New Delhi
INDIA

CONTENTS PAGE

1. EXCECUTIVE SUMMARY
2. INTRODUCTION OF THE COMPANY-pg 1
3. BUSINESS SECTOR-pg 2
4. PROJECT FOCUS-pg 2
5. MARKET SHARE-pg 2
6. SALES AND PROFIT TREND-pg 3
7. SWOT ANALYSIS-pg4-5
8. MARKETING ENVIRONMENT-pg 6
9. PEST-G ANALYSIS-pg 6-7
10. FIVE FORCES MODEL-pg 8
11. MAIN COMPETITORS-pg 9-10
12. MARKET SHARE-pg 11
13. TARGET MARKETS-pg 11
14. SEGMENTATION-pg 12
15. TARGETING –pg 12
16. POSITIONING-pg 12
17. MARKETING MIX- pg 13-15
18. EVALUATION OF COMPANY’S CURRENT POSITION-pg 16
19. EVIDENCE OF COMPANY’S SUCCESS-pg 16
20. PROSTECTS FOR FUTURE GROWTH-pg 17
21.......

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Title: Haldirams
Approximate Word Count: 3311
Approximate Pages: 14 (250 words per double-spaced page)

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