Comstrat 2008                                   Visit us at www.draftfcbulkacomstrat.com  Page 0 
TATA SKY
ISKO LAGA DAALA TOH LIFE JINGALALA
Note: All information in the case has been garnered from sources in the public domain. This case
has been developed for purely academic purposes, and is not in any way the intended or actual
plan of Tata Sky Ltd.
 
 
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An overview of the Indian television market
India has about 133 million TV homes of which, Cable & Satellite (C&S) services are present in 76 million (57%) of the homes.
 
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Non-cable TV homes which have DD and free-to-air channels form 32%.
•
DTH (Direct to home) services comprise 11% of the total market with 14 million homes in all.
History of TV broadcasting in India
DD was launched way back in 1959 and was India’s only TV......

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Title: Rahul
Approximate Word Count: 3082
Approximate Pages: 13 (250 words per double-spaced page)

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