Tesco is the giant of all supermarkets due to its UK dominance.  Retail analysts have identified three main reasons for this.
1. Tesco’s are everywhere;
2. sell to everyone;
3. sell everything
Due to the nature of the TESCO organisation with particular reference to how it has branded and marketed itself, and the current economic climate, the assessment of external factors by a PESTLE analysis has been crucial in TESCO’s success.  This is because TESCO has taken into account the implications for consumers, employees, stakeholders, associated organisations and the company’s mission statement.  Each external factor would have been and continues to be examined and categorised in terms of whether its implication is negative or positive, large or minor significance, intermittent or continuous impact and so on.
PESTLE analysis factors examined:
Politically, the credit crunch may lead to higher numbers of unemployment.  As one of the largest and fastest growing......

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Title: Pestle Analysis Of Tesco
Approximate Word Count: 774
Approximate Pages: 4 (250 words per double-spaced page)

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