1. Introduction

This promotional plan has been prepared for the organization, Gardenasia Pte Ltd, 240 Neo Tiew Crescent, Singapore 718898. Established in 1999, Gardenasia is one arm of the Nyee Phoe Group and aims to provide a unique niche venue for special occasions, through the respective venues of franjipani, bluesky and kranji loft. (http1)

This is done by creating a secret garden right in our own backyard, residing in the lush greenery of the Kranji Countryside, catering to the unique needs, lifestyle and requirements of each individual and to create a private sanctuary where our clients can relax, refresh, and revitalize their mind, body and soul. (http1) Basically, the promotional plan would be running from January to December, for the entire calendar year of 2009.

2. Marketing Mix Analysis

2.1 Price

Gardenasia is adopting the Product/Service-bundling strategy where different services and products such as food, settings and transport are bundled together in a......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Marketing Communication
Approximate Word Count: 768
Approximate Pages: 4 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Marketing Communication, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!