International Marketing
Research

Research is very important when marketing in your own country, but it is even more
important in foreign markets. This is because in your own country you can rely on
some combination of research results and your own intuition (i.e. your sense of how
people think, how they use your products, and how they will respond to certain
messages). In foreign markets, you do not have the same kind of personal familiarity
with the markets, and therefore need to make up for it with more extensive research.

The results of this research should then be considered in light of what the firm can
deliver.
Doing detailed research is costly; a firm would typically only do detailed research on
the countries believed to be the most promising.

A. Demand Analysis

The firm needs to analyze and segment its customers. It should clearly identify
who are the accessible, target customers. It should understand how the country's
culture might affect demand......

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Title: International Marketing- Research.
Approximate Word Count: 3042
Approximate Pages: 13 (250 words per double-spaced page)

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