STUDY NO. 1
TITLE: Portable Lifestyle Trends_October 2007_vFINAL_PDF
DATE OF CONDUCTING STUDY: October’ 2007

FINDINGS OF THE STUDY:
• Cellular phone pricing creeping up: Pricing for cellular phones increased by 26 percent year-over-year (YOY) in September 2007 compared to the same period last year. The average price for cellular phones is currently $406 (pricing is based on unlocked and locked cellular phones and does not include the service contract or any rebates from cellular carriers).
• 74 percent of shoppers say they purchase a new cellular phone once every two years.
• 36 percent of shoppers say that they would purchase a new cellular phone only if they were given a free upgrade.
• 15 percent of online shoppers would purchase a new cellular phone strictly for its design.
• On PriceGrabber.com, Nokia continues to be the dominant leader of cellular phone manufacturers, holding 29 percent of the market (based on referred dollars). Apple holds 27 percent......

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Title: Review Of Literature Of Popular Mobile Phones.
Approximate Word Count: 1016
Approximate Pages: 5 (250 words per double-spaced page)

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