Individual Assignments - Marketing Plan.

Review individual marketing plan assignment. The major written assignment for this course is to write a marketing plan, utilizing the resources and examples of The Marketing Plan Book. Students will work on this project individually. Students will develop a hypothetical company that operates in the US and one or more foreign markets. The marketing plan needs to involve a product that has a service component to the product. As students determine whether they will offer an existing product or a new product, consider the following questions:

o Is there a current product on the market that could benefit from updating or enhancing it?
o Are there market trends for which a new product will satisfy the needs and wants of prospective customers?

o Establish marketing goals and objectives.

o Additionally, you may want to ask yourself the following questions:

▪ Does the product......

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Title: Marketing Plan
Approximate Word Count: 1240
Approximate Pages: 5 (250 words per double-spaced page)

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