1. Executive Summary

This case study seeks to evaluate the interests of various stakeholders of McDonald’s Corporation, its relation and impact to the organisation’s sustainability, with recommendations aimed at propelling the organization into a sustainable corporation. Among the strategic issues affecting sustainability are identified as obesity, advertisements targeting children, environmental pollution and treatments of animals. These and others factors have pressured McDonald’s to shift to a more socially responsible position, as evident in its current corporate social responsibility practices. The study ends with recommendations geared towards a sustainable corporation.

2. Introduction

The McDonald's Corporation, established in 1955, is the world's largest fast food service retailing chain with over 31,000 outlets mainly operated by franchises and 465,000 employees in 121 countries. Although the company’s revenue in 2007 was USD22.8 billion with franchised......

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Title: Mcdonald-A Sustainable Organization?
Approximate Word Count: 2380
Approximate Pages: 10 (250 words per double-spaced page)

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