Definitions of marketing

There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs.

Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others

Kotler.

Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably -

The Chartered Institute of Marketing (CIM).

The CIM definition (in common with Barwell's definition of the marketing concept) looks not only at identifying customer needs, but also satisfying them (short-term) and anticipating them in the future (long-term retention).

The right product, in the right place, at the right time, at the right price -

Adcock.

This is a snappy and realistic definition that uses McCarthy's Four Ps.

Marketing is essentially about marshalling the resources of an organization so that they meet......

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Title: Marketing
Approximate Word Count: 528
Approximate Pages: 3 (250 words per double-spaced page)

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