Strategic Planning & The Marketing Process

STRATEGIC PLANNING

Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities.

It involves defining a clear company mission, setting supporting objectives, designing a sound business portfolio and coordinating functional strategies.

Strategic Planning set the stage for the rest of the planning in the firm. It involves defining a clear company mission, setting supporting company objectives, designing a sound business portfolio and coordinating functional strategies. At corporate level the company first defines its overall purpose and mission.

Mission Statement:

An organization exists to accomplish something. Mission statements of the organizations purpose what it wants to accomplish in the larger environment.

When the management senses that the organization is drifting it must renew its search for purpose.......

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Title: Strategic Planning & The Marketing Process
Approximate Word Count: 2449
Approximate Pages: 10 (250 words per double-spaced page)

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