Phone Advertising:
Keeping Families Connected
In today’s world of business, advertising is one of the most important aspects in having a successful and consistent revenue throughout the life of your company. When it comes to acquiring customers, you, as an advertiser, must focus on the clients’ needs and address them accordingly to meet all of their standards. Formerly known as Cingular, AT&T has taken advertising to a new level; introducing consistency in ads and a catchy phrase, “More bars in more places.” As seen in all of their commercials, objects and places that are part of the scene, are made to be in an escalating order from short to tall, representing the signal strength of a cell phone. As family being their main target in this ad, AT&T reinforces the old traditional stereotypes of an American household; the father is the breadwinner and the stay-at-home mother.
The opening scene in this commercial is a clear shot of a fairly big house, with palm trees put in......

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Title: Keeping Families Together
Approximate Word Count: 1271
Approximate Pages: 6 (250 words per double-spaced page)

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